Does anyone not know the story of Alice in Wonderland? This story includes a white rabbit, a mad hatter, a cheshire cat, a Queen of Hearts and many other characters that have become sources for contstant literary reference. Written by Lewis Carroll in 1865, Alice in Wonderland is considered a classic example of the genre [...]
Tom Peters Coins “Personal Branding”
Just over ten years ago management guru Tom Peters coined the term “personal branding” in a Fast Company article. In the piece entitled “The Brand Called You,” Peters argued this is the age of the individual and we are all CEOs – of Me Inc.
“You’re every bit as much a brand as Nike, Coke, [...]
